COLOR AFFECT US
Colors affect us
That’s a fact. Colors affect both our mood and the atmosphere round us. It is incredibly exciting to work with colors, and colors can evoke emotions and set thoughts in motion. Do you love colors?
Are colors part of your identity? Are you the one who must have colors to thrive and to boost your energy, or is it neutral colors, that bring you peace and harmony? If you are one or the other, or both, you can always say that colors are part of your identity. Our choice of color is influenced by time, place, trends, influences and those around us. And colors can tell a lot about a person. You may have heard someone talk about the tough lady with the colorful dresses, and many say " I wish to dare to use more colors, but it's not me". Many people often end up in black or dark blue clothes because it’s neutral and safe. But I dont understand what they did in the 70's when EVERYONE wore colors and patterns, women and, men. It's so wonderful to see pictures from that decade - why dont we dare using that much color and pattern today? Our goal is to do something about that, by providing a better selection of colorful dresses to choose from. With that, we hope to inspire you to use more colors through our design. Because a colorful dress brings out the smile .... not?
Working with colors
We work all day long with colors - so we can tell you a bit about what we have learned, and how we feel they affect us. Here you get to know what we think about the colors. Hopefully we can inspire you to add a little more color to your everyday life. We work with the entire color scale in our collections - and we have dresses in all colors. It is incredibly exciting to work with colors both to see how colors work together and how colors suddenly dont, in terms of quantity and strength. We try many color combinations and play a lot with both tone in tone colors, contrasts, complementary colors, strong colors and weak colors.
We are completely hooked on the color red. Red has the longest light waves and is sensed as energetic. No wonder we love bright, red dresses and that everyone remembers “The lady in Red”.
It's a little bit funny, because red is the color that always follow us, and that we feel this is the running theme in our design.
Red is the color that fits all seasons. No matter what the occasion, you will emit independence and strength in a red dress, and get all eyes on you. Red is also the color of love. A red dress signals independence and all women should wear a red dress. Many people still think that red dresses are reserved for Christmas, it can be, but red dresses are also suitable for all seasons. Red is a color that has a lot of power and can signal both danger and full stop, so it’s a color with many associations. Here you’ll find red dresses in many styles, shapes and sizes. And they come in many shades of red. If you are looking for a dress that is plum red, maroon red, wine red, porch red, raspberry red or burgundy, you'll find them all here.
Orange is the color of joy - with its power and energy. Orange is often referred to as a warm autumn color. But it can be both cold and warm. We love the bright orange cold color that is cool to combine with pink and red. This combination is a bit typical ko:ko. We also have the earth tones in rust and brown, we use alot. No matter what, orange is a color with a lot of energy and joy.
An orange dress can give you a real power boost. No wonder orange is associated with the joy of life and energy. Orange can suit most moods and the color can be muted or enhanced as needed. Orange is a creative color that we use a lot of in our collections. See a selection of our wonderful orange dresses.
Yellow is a color that gives you a lot of energy. Yellow is associated with the sun, light, warmth and happiness. A yellow dress creates joy and lots of energy. Here you’ll find yellow dresses in many styles and shapes.
Green is a color associated with nature. It’s both calming and fresh, and it’s the color of hope. You may have heard "hope is light green" then you expect something positive. Or another saying that "you sit on the green branch" then you are relaxed. Regardless, it's fun with colors and their associations, and we have a variety of green colors in our collection. You’ll find dresses in apple green, lime green, olive, military, grass green, bottle green, combo green, etc. There are both light and dark, soft and sharp green tones. Green is often referred to as a cold color, but we have also dresses in warm green tones. For example olive green that has a lot of yellow in it. Here you’ll find a collection of our dresses in shades of green. Hopefully, a green dress is just what you need in your wardrobe.
A fantastic color that lies between blue and green. Colors that are described as sea green, turquoise or petrol are often in our collections. Mostly a cold color with a lot of intensity.
Petrol is the color we sell a surprising amount of. It suits most people and is beautiful for those who like both warm and cold colors. It works well both with winter skin or a good tan.
Many customers choose petrol dresses when they are going to buy a colorful everyday dress. This is a good color that feels neutral and can be used a lot. A petrol or sea green everyday dress works all year round and a turquoise summer dress is perfect on a hot day. See our large selection of dresses in petrol, sea green and turquoise.
Blue is often considered a cool and neutral color that is harmonious, classic and timeless. Blue is the color of the sky and is described as calming. Many people choose blue over black as it feels milder and not so harsly. We have a large collection of blue dresses - both the classic, elegant dress - the blue maritime denim dress - and not least the blue timeless sporty everyday dress.
Purple is a color that can take our breath away, and we often associate purple with creativity, art and craftsmanship. Purple is the color of mystery, and it is also a color associated with holidays and Advent. We who love flowers, also think of the rich flora, we see that many beautiful flowers have purple shades. We therefore get a lot of inspiration for our dresses in the purple flora. See a selection of our purple dresses here. Our favorite is probably the purple «Dagny».
Pink dresses can be delicate and beautiful or intense and powerful. Pink is a feminine and creative color. Here you will find our pink dresses in many styles and shapes. A lovely delicate powder pink dress or a color bomb in bright pink. A ko:ko signature favorite is the wonderful combination of dresses in pink and red. See a selection of dresses in pink here.
Brown is neutral and down to earth. It is most often a warm color and is associated with nature. Brown dresses are always in the collection and suit you who like earth tones and the rustic. Here you can see a collection of our brown dresses.
Black can be associated with both classic elegance but also with the hard and rock’n roll. Everyone is looking for the safe neutral dress that fits everything. Many people then choose a black dress. It does’nt have to be boring. In fact, we find it incredibly fun to work with black dresses. Then our focus lies on exciting details and structure - and of course on our design and how its fit. Perhaps you want the safe everyday work dress or the «little black» - or the wonderful bohemian inspired dress that is loose in shape but rough with natural details in 100% linen.
When you combine exciting structures and good quality with a perfect fit, you can create completely raw dresses that last - then black is probably the best match for most women. This is the dress design that you fall in love with - when you combine exciting structures and good qualities with a perfect fit, you can create a completely raw design that lasts. Looking for black dresses perfect to have in your basic wardrobe? Then we have the key garments here.
White is associated with purity, innocence, in the world of dresses we think lace, chiffon and delicate materials. Whether it is a wedding dress or a white summer dress, you often choose delicate materials for a white dress. The white summer dress on a white beach under palm tree or the white shirt dress in 100% linen for the summer holidays. White dresses are just beautiful and are associated with purity and fragility, extra nice is to tan skin. Linen dresses can also be found in this category and here you'll find a selection of white and natural colored dresses.
Gray can be both neutral and dull, and you've heard the term "gray mouse". But gray can also be so tough and stylish just haev a look at the Leila Dress. Gray occurs when two complementary colors are mixed. Example if you mix red and green you get gray. And you can find many denominations in gray. Gray dresses are popular and we have a good selection in our clothing collection. An example is the tough everyday dress Silje in the beautiful steel gray color. It is a favorite that is both stylish and tough where you have both structure and a shimmering surface that makes gray not so dull. So gray dress with different textures and surfaces can be very exciting.
Ready for a colorful world. Play with colors, tone on tone or with lots of contrasts. A lovely color look and dresses that scream for attention. Which makes you dance of happiness. Are these dresses for you? Here is the selection. Colorful life. Enjoy life. Color the day! Bring happiness.
We have three primary colors, they are red, yellow and blue. You may have heard the abbreviation RGB. With these 3 colors + black and white you can make all colors. The primary colors are the only colors you can not mix yourself.
Secondary colors are a mixture of two primary colors. And we have three secondary colors. Red and yellow turn orange, yellow and blue turn green, and red and blue turn purple. So the secondary colors are orange, green and purple.
These are the colors that lie between the primary and secondary colors. An example is to mix blue and green, to blue green, ie a petrol color. Or red and orange to get a red-orange color, or or yellow green, yellow-orange, etc. Here you can play and create new shades.
We find it exciting to work with contrasts and if you want to achieve strong contrasts, choose complementary colors. These are colors that are on opposite sides of each other in the color wheel. As an example, a red dress with green details is a way to use complimentary colors. Then you highlight the red color using green. And if you mix two complementary colors, for example, you get neutral gray. It is very exciting to see how colors change when they are combined with other colors. One is constantly amazed at colors that match or not. It is very exciting to work with colors.
Warm and cold colors
We often distinguish between warm and cold colors and many feel that they belong to one or the other color scale. Yellow, orange and red are often perceived as warm colors, green petrol and blue are perceived as cold. But there are many shades and denominations in all the colors of the rainbow and you have both cold and warm reds and cold and warm blues. And it also changes based on how much white or black is added to the color and also whether complementary colors have been added.
The colors of the rainbow
Colors are an experience of light with different wavelengths. Short wavelengths give an experience of blue light and long wavelengths give an experience of red light. The colors of the rainbow have the spectral colors, they are the colors that we see in the rainbow. We love working with them. They are said to be the seven colors red, orange, yellow, green, blue, indigo and purple, but we have chosen to include one more color in our rainbow and that is petrol. So we work a lot with these eight colors in our design.
But we also have a large basic collection in neutral dresses that suits you when the occasion is formal. Above you can choose your favorite color and then you just have to find shapes, patterns and cuts that suit you.
Colors can make one smile. We love to design dresses with strong and beautiful colors but we also like the neutral dresses and combine with exciting and often surprising element. And we are inspired to use more colors when we get feedback from customers who fall in love with the dress design. We work a lot with tones in two colors. And we work with the whole color scale. It's also fun to work with contrasts and set complimentary colors against each other. Maybe as a surprising detail. We have a large selection of dresses and of course have a large selection of black and blue neutral dresses, but then you can easily add a little color to the outfit with a shawl or some cool colorful shoes.
Now we hope we have inspired you to use more colors. Join in coloring everyday life with lots of energy and joy for those around you. Welcome to our colorful dress universe.